Travel is probably the most used commercial aspect of the Internet and if retail agents want to harness this exciting medium to offer 'the knowledge' and their 'kee' skills to a global audience, not just their local community, they must embrace the changes that are happening. Travellers now have the ability to seek answers to the 5 W's of travel and the important 'How to' save money and offset costs by having information just a click away.
And then it occurred to me that even internet travel prices often include a commission element even when sold directly to the consumer. If we book directly with operators we should not have to pay full retail prices as we are doing for ourselves what a retail agent would normally do for us. A dilemma for the operator is that to show a both a retail and a cost price option could deter many agents from selling the services as travellers could use an agent for free advice and book directly with the operator to get a 'net of commission' price. Obviously this two tier pricing is not often available but travellers who do not need advice should also not be penalized by retail pricing. A new way had to be found and I think I have found it!
The need for fairer fare prices is why I developed the Top Travel Voucher program at The Top Travel Club and I even found a dot com for it. All travel selections on the site are at 'net of commission' prices for members who handle there own travel arrangements directly with the operators linked on the club website using our voucher program.
I am inviting travel operators from around the world to join this program, from B&B's, Motels, Hotels, Luxury Lodges, Eco Resorts, Beach Resorts and Tour and Adventure Operators who want to promote their products and services to travellers who are comfortable with direct bookings and reservations.
I am also inviting Travel Agents with knowledge, experience and expertise of destinations and activities to showcase their skills to a global audience of travellers and to the members of this new travel club. I am leery of 'specialist agents' and only want experts to showcase their services.
This opportunity is available to the travel trade at no cost except for them to offer net, wholesale or outlet prices to club members and visitors to the website using top travel vouchers. I believe this program offers fairer fare prices to direct-booking travellers. The operator would normally be paying commission anyway but now travellers get the savings because they make their own arrangements.
The Top Travel Club opened in mid-April 2008 offering thousands of top travel vouchers for travel in over 70 countries with around 150 travel operators onboard. Every week we add more travel operators with more choices for members. Currently you can get savings on
accommodations, adventure travel, boat charters, culinary tours, hike, bike and dive tours, auto and RV rentals fishing lodges and guides, safaris, vacation rentals, single travel, women only and dude ranches. Members get the vouchers free of charge by paying an annual membership fee and non-members can buy the vouchers on the internet at Top Travel Sites at deeply discounted prices to the face-value. The future growth will include restaurants, travel clothing, travel insurance and the opportunity to access air ticket consolidators who want to deal directly with consumers.
The way I have travelled and the way I see travel is that consumers should have unlimited access to every travel opportunity with the ability to do their own due diligence or to find a professional who can offer quality advice and services at fair prices, and to find all of this without needing endless hours of searching.
To find out more about the new way of cost offsets for travel please go to The Top Travel Club and my apologies for some of the spelling (traveller / traveler) but that is what I was taught. As long as we all understand the meaning, vive le difference!
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